eShowMail

Connect Exhibitors and Attendees before the Event

The idea is simple. We help exhibitors connect, via email, with attendees that are interested in their products and services.

Protect your Attendees

The primary goal of eShowMail is to protect your attendee’s contact information. To do this, we send emails for your exhibitors and never show them the attendee list.

Scheduling

At every event, we implement a schedule that typically has no more than 2 email blasts being sent per day. Emails are sent at specific times, usually 4 hours apart.

Targeted Emails

Show organizers that want to provide more relevant info to attendees, or simply reduce the number of emails sent can segment the attendee list and allow exhibitors to send to specific attendee categories. We work with exhibitors to implement this program and help them decide which groups are best for them.

No Cost

Most of the show organizers we work with generate revenue from our program by marking up our price. The exhibitor pays to send their email, and we charge a flat fee, whatever is left over goes to the show organizer. There are no setup charges associated with the eShowMail program.

Permission Based Email

For show organizers that are concerned about their attendees getting unwanted emails from exhibitors, we implement an “opt-in” program. At registration, attendees are able to choose whether or not they want to receive emails from exhibitors. We let them know that their email address won’t be shared either way, and let them decide. In addition, attendees are able to “opt-out” of the program at anytime by clicking the “unsubscribe” link in any exhibitor email.

…the eShowMail program gives us a valuable, yet affordable, tool to add to our marketing plan. After a successful first year of using both products, we not only plan to use them again in 2020, but we hope to expand our usage as well.

Angie Silberhorn, CMP | Conference Director | WERC