Event Technologies

"Green" has become one of the biggest buzzwords of the past few years and it's here to stay.  Everywhere you go people are talking about climate change, increasing energy costs, dependency on foreign oil, and so on.  Consumers are becoming more aware of their impact on the environment and are looking to support corporations with eco friendly practices.  

As an exhibiting company, there are many trade show strategies you can implement to decrease your program's carbon footprint.  One strategy is eliminating paper collateral on site.  Instead of handing out 1,000 color catalogs on site, you can send out all requested information via email after the show. 

You can do this by using third party lead retrieval software.  These trade show software programs enable you to customize questions and have a "literature request" page where you can check off all of the catalogs each attendee wants.  After the show you can import your trade show leads into a lead management solution (some CRMs can do this, some email programs will work, or you can outsource this part of the process) and send out the requested literature to each attendee via email.  The more advanced systems will even provide reporting letting you know who opened the emails and clicked through to which pieces of literature. 

By collecting leads and fulfilling requests electronically, you will significantly decrease your trade show program's carbon footprint.  This process will eliminate the printing and shipping of all of those brochures and catalogs.  If the environmental impact isn't enough of a reason to implement this process, the cost savings on printing and shipping are huge.  An additional benefit is the quality of the leads.  Using a third party lead retrieval system will get you better qualified leads that are available to you whenever you want them (not when the show wants to get them to you). 

If an attendee says they would prefer to walk away with a brochure in hand, just explain your company's commitment to the environment and tell the prospect they will receive their information within a few days of the show (you can also do this nightly).   

For additional trade show tips, please click HERE.

For information on how to implement this trade show strategy into your program, click HERE.