If you ask an exhibitor about their trade show lead follow up plan they will usually tell you that they call all of the leads within a few weeks. What if the attendee specifically asked you to follow up via email only?
This is a common request on the show floor. Either the prospect is going to be on the road for the next few weeks, they generally prefer to communicate via email, or maybe they really aren't all that interested in your company. Whatever the reason, if someone requests email follow up only, your company will look bad if you bombard them with calls. This could cost you the sale or waste your sales reps' time.
By properly utilizing a lead retrieval system, you can record an attendee's follow up preference on the show floor. You can accomplish this with the show sponsored trade show scanner or a more robust trade show software program. Once you collect the leads, a solid lead management system will ensure your reps follow up properly.
For additional trade show tips, please click HERE
This is a common request on the show floor. Either the prospect is going to be on the road for the next few weeks, they generally prefer to communicate via email, or maybe they really aren't all that interested in your company. Whatever the reason, if someone requests email follow up only, your company will look bad if you bombard them with calls. This could cost you the sale or waste your sales reps' time.
By properly utilizing a lead retrieval system, you can record an attendee's follow up preference on the show floor. You can accomplish this with the show sponsored trade show scanner or a more robust trade show software program. Once you collect the leads, a solid lead management system will ensure your reps follow up properly.
For additional trade show tips, please click HERE
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