Event Technologies

When talking about trade show lead capture, exhibitors have two viable options: the trade show scanner offered by the show or third party trade show software. Let’s explore the argument for using the show provided system. 

The trade show lead retrieval system provided at the show is the most commonly used trade show lead capture device. 3 reasons they are so popular are: convenience, reliability, and cost. 
 

Convenience - When you use the show provided lead retrieval system, all you have to do is go to their desk and pick it up. You don’t have to set anything up; you plug it in and it works. Another convenience is the minimal booth training. These boxes are very simple to use. 

Reliability – These systems are normally built well and rarely break on you. If they do break during the show, you can take it back to the desk and get a new one. On the other hand, if you own a 3^rd party lead retrieval software system to collect trade show leads and a reader breaks, there normally is no on site support unless you contracted it before the show.   

Cost - The show provided system is the cheapest lead retrieval system for most exhibitors. While some exhibitors can justify the cost of ownership for third party trade show software, most companies just don’t exhibit enough to make the numbers work. 
 

When you combine the convenience, reliability and cost of the show provided scanners, it is a pretty good deal as long as you use the custom qualifiers. You can get into trouble, however, if you only walk away from the show with a list of names and no trade show lead qualification information.

If you would like a free consultation to help you determine the best system for you, please click HERE.