Event Technologies

Onsite

Once onsite, it is up to the marketing department to train the booth staff on best trade show lead capture practices. The booth is traditionally staffed by sales representatives, so convincing them that proper trade show lead qualification will improve their trade show follow up process shouldn’t be too difficult. 

Next you need to make sure everyone in the booth knows how to use the lead retrieval system you have in your booth. If you hire outside staff to work in the booth, just instruct them on how to use the trade show scanner and stress the importance of recording as much information as possible (at the very least with the most promising leads). Another good onsite trade show strategy is giving a prize to the staff member that collects the most leads each day of the show. 

The last step is to take all of the leads and get them in the hands of your post show processing contacts. 

To go to step 4 (post show trade show leads responsibilities), please click HERE.

To return to step 2 (pre show trade show leads responsibilities please click HERE.