Event Technologies

Pre Show

When thinking about collecting leads at a trade show, the main goal should be to collect as many qualified leads as possible. There is a lot of planning and training that goes into trade show lead qualification. 

The first task is figuring out what information you want to gather. It is imperative to involve both sales and marketing in this process. Once everyone agrees on what information to collect, it is up to marketing to figure out how to collect that information. 

Choosing the appropriate exhibitor lead retrieval system to use on site hinges on the amount of information you want to gather, and your budget constraints. If you only need to collect a little bit of information and you have severe budget constraints, you can use the show sponsored trade show scanner with custom qualifiers. If you need to collect a lot of very specific information, you will want to look into third party trade show software for lead collection. The third party trade show lead capture systems are more expensive, but provide very thorough and customizable qualification options. 

To go to part 3 (on site trade show leads responsibilities), please click HERE.

To go back to part 1 (introduction), please click HERE.