Event Technologies

Every trade show you exhibit at seems to have a different trade show lead collection system.  How are you supposed to bring any consistency to the leads if the capabilities of the trade show lead scanner and demographic information you collect at each show is different?  This is a good quesiton and the honest answer is without some extra effort, you can't. 
 

One way to avoid this problem altogether is to buy your own lead collection software system that you can use at all of your shows.  However, these systems are expensive and require an equal amount of effort to maintain and setup at each event. So if you don't have the man power and money to manage one of these systems, or the budget to hire someone to do it for you, then you are left with the only other option: the trade show lead retrieval system.
 

The good news is that it can be done with some preparation and a bit of effort.  Using the custom qualifying option available at most of the shows and assigning one of your staff to follow through with the sales lead distribution and determining which leads sales should look at and which are not worth their time, will greatly increase your trade show ROI.
 

Of course you can hire a vendor like Event Technologies (shameless plug) to manage this process for you for a fraction of what you are spending to exhibit.  If you have the man power, please read our White Paper on how to get a handle on this process.  In addition, continue reading through the blog for other ideas that will improve your trade show sales efforts.